Branding Study for Appalachian Food Economies
CAN partnered with the MIT Keeping Wealth Local Clinic to produce this exciting report on place-based branding strategies for food systems. The report includes an overview of branding theory, a series of case studies of place-based food brands from within Central Appalachian and outside of the region, and an analysis of lessons learned and recommendations for those interested in branding local and regional food products.
Click here to download the full report:
Click here for the Executive Summary: